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| Section | Objectives |
|---|
| Topic 1: Automation and Optimization | - Automation Studio workflows
- 1. Scheduled vs event-driven automation
- 2. Import, query, and segmentation automation
- Performance measurement
- 1. Campaign analytics and reporting
- 2. A/B testing and optimization strategies
|
| Topic 2: Email and Messaging Execution | - Email Studio operations
- 1. Send classification and deliverability rules
- 2. Content creation and AMPscript basics
- Multi-channel messaging
- 1. Triggered and transactional messaging
- 2. SMS and push notification integration concepts
|
| Topic 3: Cross-Channel Journey Design | - Customer lifecycle orchestration
- 1. Multi-step journey optimization
- 2. Personalization strategies across channels
- Journey Builder configuration
- 1. Entry sources and audience segmentation
- 2. Decision splits and engagement logic
|
| Topic 4: Marketing Cloud Core Architecture | - Salesforce Marketing Cloud ecosystem components
- 1. Email Studio, Journey Builder, Automation Studio overview
- 2. Contact data model and Contact Builder fundamentals
- Data management and integration
- 1. API and system integrations
- 2. Data Extensions and relational data design
|
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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q84-Q89):
NEW QUESTION # 84
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. mobile is in another call
- B. switched off
- C. Low battery
- D. SMS sent to landline number
- E. out of cellular network coverage
Answer: B,D,E
NEW QUESTION # 85
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
- A. Data Aggregation
- B. Orchestration
- C. Data Storage
- D. Next Best Action
Answer: A,B
NEW QUESTION # 86
In which place can the facebook ad campaign be viewed when created in ad studio?
- A. Facebook testing environment
- B. JourneyBuilder
- C. Facebook Business Manager
- D. Harkebing Cloud Setup
Answer: C
NEW QUESTION # 87
What is true about Einstein engagement frequency (EEF). Select 3
- A. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - B. It uses last ISO days engagement data
- C. The model uses data available only in your account
- D. EEF uses only commercial send data not transactional
Answer: A,C,D
Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.
NEW QUESTION # 88
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
- A. Facial Expressions
- B. Scenes
- C. Logos
- D. Finger prints
- E. Food
Answer: B,C,E
NEW QUESTION # 89
......
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