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Salesforce Marketing-Cloud-Account-Engagement-Consultant 認定試験の出題範囲：

トピック	出題範囲
トピック 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
トピック 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
トピック 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
トピック 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
トピック 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
トピック 6	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
トピック 7	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

>> Marketing-Cloud-Account-Engagement-Consultant試験解答 <<

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 Marketing-Cloud-Account-Engagement-Consultant 試験問題 (Q113-Q118):

質問 # 113
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
B. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
C. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
D. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

正解：B

質問 # 114
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
C. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
D. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

正解：C

質問 # 115
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Don't use false or misleading header information
B. Don't use deceptive subject lines
C. Identify the message as an ad
D. Honor opt-out requests promptly
E. Tell recipients where you're located
F. Monitor what others are doing on your behalf
G. Tell recipients how to opt out of receiving future email from you

正解：A、B、C、D、E、F、G

質問 # 116
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Set the intern up in the Default 'Marketing' User Role
B. Set the intern up in the Default 'Marketing Intern' User Role
C. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
D. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

正解：D

質問 # 117
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Immediately send prospects the resubscribe email template.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
D. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

正解：B

質問 # 118
......

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