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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Topic 2: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 3: Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Topic 4: Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Topic 5: Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Topic 6: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics
Topic 7: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Topic 8: Personalizing the Prospect Experience	8%	- Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management

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Free PDF 2026 Salesforce MCAE-Con-201: Efficient Salesforce Certified Marketing Cloud Account Engagement Consultant Free Updates

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q200-Q205):

NEW QUESTION # 200
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A. False
B. True

Answer: B

NEW QUESTION # 201
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A. The date LenoxSoft last compared data between the email provider and Salesforce.
B. Identify the currently mailable and unmailable prospects in their current email provider.
C. When was the last time a prospect was emailed in their current email provider.
D. How many emails a month were sent from the current email provider

Answer: B,C

NEW QUESTION # 202
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. "Not you?" Link
B. ReCAPTCHA
C. Progressive Profiling
D. Kiosk/Data Entry Mode

Answer: D

NEW QUESTION # 203
Choose required fields while creating a Prospect

A. Email
B. CD Campaign
C. Assign To
D. Score
E. Profile
F. Company
G. Grade

Answer: A,B,D,E

NEW QUESTION # 204
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
B. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
C. The "Analytics View Only Embedded App" permission set license
D. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Answer: C

NEW QUESTION # 205
......

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