Desktop-Based Salesforce MCAE-Con-201 Practice Test

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q182-Q187):

NEW QUESTION # 182
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Create a custom dataset using only data from the fiscal year.
B. Develop a new lens that includes only data from the fiscal year.
C. Use the 'fiscal year' filter on the Pipeline Dashboard.
D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

Answer: D

NEW QUESTION # 183
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence
B. Campaign Influence and Marketing Data Sharing
C. Connected Campaigns and Engagement Studio
D. Salesforce User Sync and Campaign Influence

Answer: A

NEW QUESTION # 184
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
B. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
D. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

Answer: B

NEW QUESTION # 185
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects at the middle of the funnel - interacting with blog content only.
B. Prospects at the bottom of the funnel - actively deciding between vendors.
C. Prospects at the top of the funnel - newly sourced from a tradeshow.
D. Prospects who have transitioned out of the funnel - with a recently closed deal.

Answer: C

NEW QUESTION # 186
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as the assigned owner.
B. Set the sender of the email as a specific user.
C. Set the sender of the email as the account owner.
D. Set the sender of the email as a custom CRM user.

Answer: C

NEW QUESTION # 187
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