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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 2: Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
Topic 3: Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Topic 4: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Topic 5: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Topic 6: Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Topic 7: Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Topic 8: Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q200-Q205):

NEW QUESTION # 200
Can Email Preference Center demand for logging in

A. True
B. False

Answer: B

NEW QUESTION # 201
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
B. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
C. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
D. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

Answer: D

NEW QUESTION # 202
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
B. Customized 'Display in Table' values when configuring fields
C. Salesforce Connector User has 'Read' permission to the custom object
D. Lead, Contact or Account record added as a Related Object to the Salesforce custom object

Answer: C,D

NEW QUESTION # 203
Which one is Marketing Cloud Account Engagement Video Connector

A. Dailymotion
B. Wistia
C. Vimeo
D. YouTube

Answer: B

NEW QUESTION # 204
Which actions can be achieved with completion actions? [Choose three answers]

A. Notify account owner
B. Assign to queue
C. Increment prospect field value
D. Set profile

Answer: B,C,D

NEW QUESTION # 205
......

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