VCEDumps Salesforce Marketing-Cloud-Account-Engagement-Consultant exam practice questions and answers

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 6	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 7	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q206-Q211):

NEW QUESTION # 206
" LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a static list to segment the prospects, and then schedule email list sends with completion actions
B. Create an automation rule with rules to segment the prospects and actions send the emails
C. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
D. Create a list using a segmentation rule, then use completion actions on a form for the actions

Answer: C

NEW QUESTION # 207
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
B. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
C. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
D. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

Answer: C

NEW QUESTION # 208
What is true about page actions? [Choose three answers]

A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B. You cannot use auto responder emails with page actions.
C. You cannot set the prospect's source campaign with page actions.
D. It is possible to use URL wildcard by adding * to the end of the URL.

Answer: A,B,D

NEW QUESTION # 209
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a form handler to link to an existing form on the website.
B. Create a form handler and enable data kiosk entry mode.
C. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
D. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0

NEW QUESTION # 210
There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A. True
B. False
S

Answer: A

NEW QUESTION # 211
......

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