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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Triggers	7%	- Event-driven automation - Data extension and trigger management - SOAP and REST API triggers
Topic 2: Einstein for Marketing Cloud	23%	- Send Time Optimization - AI-powered personalization and prediction - Einstein Copy Insights - Einstein Engagement Frequency - Einstein Engagement Scoring
Topic 3: Social Studio	10%	- Content management and moderation - Social media publishing and engagement - Social analytics and reporting
Topic 4: Journey Orchestration	25%	- Activities and decision splits - Reporting and performance analysis - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation - Journey design and best practices
Topic 5: Interaction Studio	8%	- Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules
Topic 6: Ad Studio	12%	- Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms
Topic 7: Mobile (SMS/Push)	13%	- MobilePush tools and functionalities - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - Mobile Studio configuration and usage

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q11-Q16):

NEW QUESTION # 11
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

A. Transactional messaging api.
B. Rest api
C. Email soap api
D. Journey api

Answer: A,B

NEW QUESTION # 12
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. daily
B. monthly
C. hourly
D. Biweekly

Answer: A

Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.

NEW QUESTION # 13
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
B. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
C. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
D. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

Answer: A,B

NEW QUESTION # 14
How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
B. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
C. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation

Answer: A

NEW QUESTION # 15
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

A. Finger prints
B. Scenes
C. Logos
D. Facial Expressions
E. Food

Answer: B,C,E

NEW QUESTION # 16
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