MC-202퍼펙트덤프자료시험덤프자료

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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Best Practices	10%	- Design effective emails and programs - Evaluate deliverability factors - Subscriber acquisition and retention
Marketing Automation	26%	- Build solutions in Journey Builder - Recommend automation solutions - Build solutions in Automation Studio
Content Creation and Delivery	24%	- Create and customize email content - Manage and organize campaign content - Select appropriate tools for sending - Configure send settings
Subscriber and Data Management	26%	- Configure segmentation tools - Troubleshoot send and data issues - Import and manage subscriber data - Design and configure Data Extensions
Insights and Analytics	14%	- Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance

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최신 Salesforce Marketers MC-202 무료샘플문제 (Q60-Q65):

질문 # 60
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Send both email and SMS to ensure subscribers get NTO's messages.
B. Create one Entry Source for each messaging channel.
C. Ensure source channel Is available in subscriber data.

정답：B

설명：
To honor the opt-in communication method of subscribers inJourney Builder, Northern Trail Outfitters (NTO) should create one Entry Source for each messaging channel (email and SMS). This ensures that the journey can differentiate and respect the preferred communication method of each subscriber based on how theyopted- in. Each entry source can then be used to trigger the appropriate welcome series content for the respective channel. Reference:Salesforce Marketing Cloud Documentation

질문 # 61
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A. Use Automation Studio to query a population into a data extension.
B. Use a Decision Split activityon the journey canvas.
C. Use Filter Contacts criteria in the journey entry source.

정답：C

설명：
For segmenting Platinum loyalty members from a larger data extension, the optimal process is to use Automation Studio to run a query. This query will filter the specific 100,000 Platinum members into a new data extension, ensuring only the qualified members are included in the journey.
Reference:Salesforce Marketing Cloud Documentation on Automation Studio SQL Queries

질문 # 62
NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A. Remove role="presentation" from layout tables to support assistive technologies.
B. Increase the font size (over 16pt) to make the content easier to read.
C. Reduce line spacing to fit more content on the screen and reduce scrolling.

정답：B

설명：
To improve email accessibility, increasing the font size to over 16pt is a best practice as it makes the content easier to read, especially for people with visual impairments. Larger font sizes enhance readability and ensure that the email content is accessible to a broader audience. This practice aligns with accessibility guidelines and helps create a more inclusive email design.
References:
Salesforce Marketing Cloud Documentation:Email Accessibility Best Practices

질문 # 63
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

A. Ensure the Contact entry mode is No re-entry
B. A Utilize exit criteria for the journey.
C. Use the Update Contact a:

정답：B

설명：
Reference: Salesforce Marketing Cloud Documentation on Journey Builder Exit Criteria

질문 # 64
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A. Sending. Volume > 250,000 Email/Month
B. Requirement to have Custom URLs on images hosted in Marketing Cloud
C. Requirement to have Custom URLs on Cloud Pages

정답：A

설명：
A key differentiator for requiring a dedicated IP address is the sending volume. When an organization sends more than 250,000 emails per month, it benefits from a dedicated IP to establish a consistent sender reputation, which can improve deliverability rates and sender reputation management.
Reference:Salesforce Marketing Cloud Documentation on Dedicated IP Addresses

질문 # 65
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