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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Visitors and Prospects8%- Describe how prospects are tracked and identified
- Explain the differences between visitors and prospects
- Explain how visitors are converted into prospects
Topic 2: Engagement Studio17%- Describe how to analyze Engagement Studio performance
- Explain how to design and build Engagement Studio programs
- Describe how to use triggers, rules, and actions
- Explain how to test and activate Engagement Studio programs
Topic 3: Administration11%- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Explain how to configure Account Engagement settings
- Describe how to manage users, roles, and permissions
- Describe how to configure and manage email sending domains
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and publish landing pages
- Explain how to create and configure Account Engagement forms
- Describe how to use form handlers
- Describe how to use dynamic content
Topic 5: Lead Management24%- Explain how to use automation rules for lead management
- Explain how to configure and manage scoring and grading
- Describe how to set up and manage assignment rules
- Describe how to manage prospects in the recycle bin
Topic 6: Email Marketing20%- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Describe how to manage email templates
- Explain how to use dynamic content in emails
- Explain how to analyze email performance metrics
- Explain how to create and send emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q110-Q115):

NEW QUESTION # 110
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

Answer: A


NEW QUESTION # 111
Do hard bounces need to be removed from lists

Answer: A


NEW QUESTION # 112
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

Answer: D


NEW QUESTION # 113
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

Answer: B


NEW QUESTION # 114
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

Answer: B,C


NEW QUESTION # 115
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