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Salesforce Marketing Cloud Email Specialist certification exam is a comprehensive test that covers various aspects of email marketing. Marketing-Cloud-Email-Specialist exam includes topics like email design, subscriber data management, email automation, email deliverability, and analytics. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions that must be completed within 105 minutes. The passing score for the exam is 65%.

To prepare for the Marketing-Cloud-Email-Specialist Certification Exam, candidates should have experience using Salesforce Marketing Cloud and a thorough understanding of email marketing best practices. Salesforce offers a range of resources to help candidates prepare for the exam, including online courses, study guides, and hands-on experience with Marketing Cloud.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q80-Q85):

NEW QUESTION # 80
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

Answer: B

Explanation:
Explanation
If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and update the data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.


NEW QUESTION # 81
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meetaccessibility standards?

Answer: A

Explanation:
To ensure that emails are accessible, the email designer should follow best practices such as using contrasting colors. High contrast betweentext and background colors helps people with visual impairments or color blindness to read the content more easily. This practice is a key aspect of meeting accessibility standards and making content accessible to a broader audience.
Reference: SalesforceMarketing Cloud Documentation on Email Accessibility Best Practices


NEW QUESTION # 82
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

Answer: B

Explanation:
The correct answer is B because creating more focused segmented lists for messaging can help reduce the number of unsubscribes and increase engagement by sending more relevant and personalized content to each segment. Adding complementary SMS campaigns may not be effective if the subscribers are not interested in receiving more messages from NTO. Focusing on action-driven subject lines may help improve open rates, but not necessarily engagement or retention.


NEW QUESTION # 83
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
(Choose three.)

Answer: A,B,C


NEW QUESTION # 84
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

Answer: D


NEW QUESTION # 85
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