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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q138-Q143):

NEW QUESTION # 138
Which are true about Custom Objects in Marketing Cloud Account Engagement

A. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
B. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
C. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
D. You can create and sync a custom object from any object in Salesforce

Answer: A

NEW QUESTION # 139
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing can be implemented in stages.
B. Account-based marketing is only a good fit for certain industries.
C. Account-based marketing completely replaces broad-based marketing.
D. Account-based marketing personalizes experiences for prospects.

Answer: A,D

NEW QUESTION # 140
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add engagement history lightning component to lead & contact page layouts.
B. Add emails to campaign start displaying engagement history metrics on campaigns.
C. Add engagement history metrics related lists to campaign page layouts.
D. Add engagement history activity related lists to lead & contact page layouts.

Answer: D

NEW QUESTION # 141
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
B. PI Enable explicit bot protecting using reCAPTCHA
C. Include "Not you?" link to allow visitors to reset the form
D. Disable autoresponder emails on this form

Answer: A,B,C

NEW QUESTION # 142
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Create a new Salesforce Connector for the Production org
B. Rename the Salesforce connector for the Sandbox org
C. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
D. Delete all data from the Sandbox org
E. Unverified and delete the Salesforce connector for the Sandbox org

Answer: A,C,E

NEW QUESTION # 143
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