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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Planning and Strategy31%- Audience and testing strategy
  • 1. Assess audience requirements
    • 2. Understand variables impacting activities
      - Business KPI identification and analysis
      • 1. Define primary and secondary success metrics
        • 2. Identify business KPIs
          • 3. Construct test hypotheses
            • 4. Identify optimization opportunities from KPI/data scenarios
              Analyzing and Reporting16%- Advanced reporting
              • 1. Automated Personalization reporting
                • 2. Experience performance reports
                  • 3. Multivariate test reporting
                    - Reporting fundamentals
                    • 1. Sample size calculator usage
                      • 2. A/B testing best practices
                        • 3. Report configuration settings
                          Configuring, Executing, and Managing50%- Audience and activity management
                          • 1. Set goals and activity settings
                            • 2. QA and troubleshooting activities
                              • 3. Create and manage audiences
                                - Experience creation and management
                                • 1. Visual Experience Composer (VEC)
                                  • 2. Activity workflow in Adobe Target
                                    • 3. Form-Based Experience Composer
                                      - Testing and activity types
                                      • 1. Automated Personalization (AP)
                                        • 2. A/B testing activities
                                          • 3. Experience Targeting (XT)
                                            • 4. Multivariate Testing (MVT)
                                              • 5. Recommendations activities
                                                Troubleshooting8%- Measurement and reporting issues
                                                • 1. Metric validation
                                                  • 2. Reporting discrepancies
                                                    - Activity and implementation issues
                                                    • 1. Debugging tools (e.g., Experience Cloud Debugger)
                                                      • 2. Activity qualification issues

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q69-Q74):

                                                        NEW QUESTION # 69
                                                        What are common challenges in analyzing A/B Test results? (Select two.)

                                                        Answer: A,C


                                                        NEW QUESTION # 70
                                                        How can a target specialist ensure the consistent delivery of the same experience across multiple pages of the website when using the Visual Experience Composer of an A/B test?

                                                        Answer: D


                                                        NEW QUESTION # 71
                                                        What are prerequisites for enabling Automated Personalization (AP)? (Select two.)

                                                        Answer: C,D


                                                        NEW QUESTION # 72
                                                        When assessing audience requirements, which factor is most critical?

                                                        Answer: C


                                                        NEW QUESTION # 73
                                                        What factors should be considered when determining the winning variation in an A/B Test?
                                                        (Select two.)

                                                        Answer: C,D


                                                        NEW QUESTION # 74
                                                        ......

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