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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Maintenance and Best Practices- System Optimization
  • 1. Integration best practices
    • 2. Data hygiene and governance
      Prospect Management- Data Model and Segmentation
      • 1. Dynamic and static lists
        • 2. Prospects, lists, and tags
          - Lead Lifecycle Management
          • 1. Lifecycle stages and assignment rules
            • 2. Scoring and grading
              Email Marketing- Email Creation and Delivery
              • 1. Deliverability and compliance
                • 2. Email templates and content creation
                  Account Engagement Administration- Configuration and Setup
                  • 1. Business Unit setup and hierarchy
                    • 2. Connector setup with Salesforce CRM
                      • 3. User roles and permissions
                        Marketing Automation- Engagement Programs
                        • 1. Automation rules and triggers
                          • 2. Engagement Studio program design
                            Reporting and Analytics- Performance Measurement
                            • 1. Campaign reporting
                              • 2. ROI and attribution reporting

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q108-Q113):

                                NEW QUESTION # 108
                                LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
                                Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
                                Choose 2 answers

                                Answer: B,C


                                NEW QUESTION # 109
                                LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

                                Answer: B


                                NEW QUESTION # 110
                                It is possible to assign certain Prospect to selected Scoring Category

                                Answer: A


                                NEW QUESTION # 111
                                What factors are involved in determining email deliverability?

                                Answer: B,D,E


                                NEW QUESTION # 112
                                LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

                                Answer: C


                                NEW QUESTION # 113
                                ......

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