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| Section | Weight | Objectives |
|---|---|---|
| Discovery | 27% | - Business process and system flow analysis in existing environments - Mapping use cases to Salesforce Media Cloud components - Solution scoping and SOW definition using Media Cloud capabilities - Non-functional requirements identification for Media Cloud applications - Integration of Media Cloud with third-party systems |
| Design | 53% | - Integration architecture and system interoperability - Security model and permission set design - Data model design and object relationships - Product model definition and pricing methodology (ASM) - Flow design using Media Cloud ASM capabilities - CI/CD strategy and deployment planning - Reporting and analytics solution design - Solution design using industry best practices |
| Implement | 20% | - CI/CD implementation and deployment support - Security and sharing configuration implementation - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Non-functional requirements implementation (performance, scalability, etc.) - Data migration strategy based on Media Cloud data model |
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NEW QUESTION # 56
What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence functions to provide campaign reporting and performance analytics by combining Media Cloud and Ad Server data. It is not a customer data platform or a generic data lake, but a specialized marketing analytics solution.
Reference:
Marketing Cloud Intelligence Roles
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_roles.htm&type=5
NEW QUESTION # 57
A publisher wants to create a media plan that includes linear ads for a specific TV program.
Which object should a Consultant use to define this TV program in Media Cloud?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Ad Space Specification objects define inventory specifications such as TV programs for linear ads. Media Plan Placement represents the booking of ads into those specs. Media Channel is broader, and Ad Creative is related to creative assets, not media inventory.
Reference:
Media Cloud Ad Space Specification
https://help.salesforce.com/s/articleView?id=sf.media_cloud_ad_space_specification.htm&type=5
NEW QUESTION # 58
A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud is designed to provide planned revenue figures as part of the media planning and booking process, while actual revenue data often comes from external Ad Servers that track delivery and impressions. To have a complete comparative view, consultants commonly combine planned revenue data maintained within Media Cloud with actual revenue data retrieved from the Ad Server, or use Media Cloud's integrated capabilities if actuals are captured there. Salesforce Media Cloud documentation supports this dual approach to revenue tracking by integrating planned data internally and actuals from connected Ad Servers for accurate financial analysis and reporting.
Reference:
Media Cloud Implementation Guide - Revenue Management Section
Salesforce Media Cloud Overview on Revenue Data Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_revenue_management.htm&type=5
NEW QUESTION # 59
In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The orchestration plan in ASM follows a logical sequence starting with creating the order, then creating associated line items, followed by approval, activation, and finally adding creative assets. This order ensures proper status transitions and fulfillment processes.
Reference:
Media Cloud Industries Order Management Documentation
Salesforce ASM Orchestration Plans
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_orchestration.htm&type=5
NEW QUESTION # 60
A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytics capabilities by integrating data from Media Cloud and GAM to deliver comprehensive campaign performance analysis beyond standard reports or custom solutions.
Reference:
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci.htm&type=5
NEW QUESTION # 61
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