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| Section | Objectives |
|---|
| Topic 1: Marketing Automation | - Engagement Programs
- 1. Engagement Studio program design
- 2. Automation rules and triggers
|
| Topic 2: Email Marketing | - Email Creation and Delivery
- 1. Deliverability and compliance
- 2. Email templates and content creation
|
| Topic 3: Reporting and Analytics | - Performance Measurement
- 1. Campaign reporting
- 2. ROI and attribution reporting
|
| Topic 4: Prospect Management | - Lead Lifecycle Management
- 1. Scoring and grading
- 2. Lifecycle stages and assignment rules
- Data Model and Segmentation
- 1. Prospects, lists, and tags
- 2. Dynamic and static lists
|
| Topic 5: Maintenance and Best Practices | - System Optimization
- 1. Data hygiene and governance
- 2. Integration best practices
|
| Topic 6: Account Engagement Administration | - Configuration and Setup
- 1. Business Unit setup and hierarchy
- 2. Connector setup with Salesforce CRM
- 3. User roles and permissions
|
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Pass Guaranteed Quiz 2026 Salesforce MCAE-Con-201: Salesforce Certified Marketing Cloud Account Engagement Consultant Unparalleled Instant Discount
The desktop-based practice exam is customizable, tracks your progress, and creates a real Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam environment. This software works offline on Windows computers. The web-based practice exam is similar to the desktop-based practice exam and can be taken on any browser without needing to install separate software. Moreover, the web-based Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) practice exam is also compatible with all operating systems.
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q195-Q200):
NEW QUESTION # 195
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
- B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
- C. Nothing will display
- D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
Answer: B
NEW QUESTION # 196
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a queue > have nurture programs assign prospects to the queue
- B. Configure users > set up a user group > have nurture programs assign prospects to the user group
- C. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- D. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
Answer: B
NEW QUESTION # 197
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
- B. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
- C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
- D. Have each team member log in and reference the dashboard in the Analytics Studio app.
Answer: A,B
NEW QUESTION # 198
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
- A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
- B. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
- D. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
Answer: B
NEW QUESTION # 199
What are available Data Formats in Marketing Cloud Account Engagement Form Fields
- A. Email with valid mail server
- B. Email
- C. Text
- D. Phone
- E. Date
- F. Email not from ISPs and free email providers
- G. Password
- H. Number
Answer: A,B,C,F,H
NEW QUESTION # 200
......
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