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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Journey Orchestration
Social Studio
Triggers
Leveraging Customer Data and Analytics for Personalization- Predictive modeling
- Data management
- Segmentation
Distributed Marketing
Aligning Cross-Channel Marketing with Business Objectives- Stakeholder management
- Goal setting
- Change management
Interaction Studio
Ad Studio
Cross-Channel Marketing Strategies and Tactics- Campaign planning
- Multi-touch attribution
- Channel selection
Einstein for Marketing Cloud22.5%
Integrating and Optimizing Marketing Campaigns Across Channels- Data synchronization
- API integrations
- Campaign automation
Measuring and Reporting on Cross-Channel Marketing Performance- KPI selection
- Dashboarding
- Data visualization
Mobile (SMS/Push)

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q103-Q108):

NEW QUESTION # 103
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

Answer: A,B,D


NEW QUESTION # 104
Which three factors are analyzed for each subject line by Einstein Copy Insights?

Answer: B,D,E


NEW QUESTION # 105
Which three features are supported in MC Advertising Studio?

Answer: A,D,E


NEW QUESTION # 106
In which place can the facebook ad campaign be viewed when created in ad studio?

Answer: C


NEW QUESTION # 107
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

Answer: D

Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.


NEW QUESTION # 108
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