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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Messaging11%- Content personalization and dynamic content
- Email, SMS and push message design
- Message delivery and optimization
- Cross-channel messaging strategy
Topic 2: Data Modeling and Management21%- Reporting, tracking and data views
- Data import, export and transformation
- Contact configuration and identity management
- Data extensions, attribute groups and relationships
Topic 3: Integration20%- Data model support for personalized messaging
- Extension products and integration solutions
- Integration with Salesforce CRM and external systems
- Marketing Cloud Connect configuration and troubleshooting
Topic 4: Automation20%- Complex automation scenarios and best practices
- Automation Studio activities and workflows
- Journey Builder design and implementation
- Scheduling and monitoring automations
Topic 5: Discovery and Architecture16%- Solution design and architecture planning
- Requirements gathering and analysis
- Data and segmentation strategy design
- Long-term solution maintainability and scalability
Topic 6: Account Configuration12%- Sender authentication and deliverability management
- Account hierarchy and business unit setup
- Mobile Studio configuration and features
- User roles, permissions and security settings

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Salesforce Certified Marketing Cloud Consultant Marketing-Cloud-Consultant Prüfungsfragen mit Lösungen (Q15-Q20):

15. Frage
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

Antwort: C


16. Frage
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

Antwort: A


17. Frage
After implement Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?

Antwort: A

Begründung:
Explanation
To troubleshoot why tracking details from Email Studio initiated sends are not being sent back to Sales Cloud, Northern Trail Outfitters should verify that required profile attributes are properly mapped. Required profile attributes are attributes that are needed for Marketing Cloud Connect to function properly and sync data between Marketing Cloud and Sales Cloud. These attributes include Email Address, Subscriber Key, First Name, Last Name, and Full Name. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_is


18. Frage
What is the capability of the Import within Contact Builder? (Choose two.)

Antwort: A,C

Begründung:
A data source cannot be a data filter so answer A is not right.


19. Frage
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

Antwort: A


20. Frage
......

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