MC-202 Test Dumps: Salesforce Certified Marketing Cloud Email Specialist - MC-202 Actual Exam Questions

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| Section | Weight | Objectives |
|---|
| Content Creation and Delivery | 24% | - Create and customize email content - Configure send settings - Manage and organize campaign content - Select appropriate tools for sending
|
| Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions
|
| Insights and Analytics | 14% | - Analyze campaign performance - Leverage analytics and Einstein features - Create and configure reports
|
| Email Marketing Best Practices | 10% | - Design effective emails and programs - Subscriber acquisition and retention - Evaluate deliverability factors
|
| Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Configure segmentation tools - Design and configure Data Extensions - Import and manage subscriber data
|
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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q129-Q134):
NEW QUESTION # 129
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
- A. File Transfer Activity in Automation Studio
- B. Report Scheduling in Datorama Reports
- C. Report Definition Activity in Automation Studio
Answer: A
Explanation:
To schedule the automatic delivery of pivot tabledata to an Amazon Web Services (AWS) S3 bucket, you can use the File Transfer Activity in Automation Studio. This activity enables you to configure the transfer of files to external servers, including S3 buckets, and schedule it to run at specified times.Reference:Salesforce Marketing Cloud Documentation on File Transfer Activity.
NEW QUESTION # 130
Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
- A. Wait Activity
- B. Verification Activity
- C. Skip Automation
Answer: B
Explanation:
The Verification Activity in Automation Studio ensuresthat the steps within an automation are only executed when a certain condition is fulfilled. This activity is used to check for specific conditions or criteria, such as the presence of data in a file or the success of a previous step, before proceeding with the next step in the automation process. This ensures that subsequent steps are not executed on empty or incorrect data, preventing errors and ensuring data integrity.
Reference:
Salesforce Marketing Cloud Documentation: Verification Activity
NEW QUESTION # 131
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
- A. Subscriber Preview
- B. Approval Workflow
- C. Content Builder Approvals
Answer: B
Explanation:
Reference:Salesforce Documentation - Approval Workflows
NEW QUESTION # 132
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
- A. conversion
- B. alias
- C. linkname
Answer: C
Explanation:
To differentiate how each type of link performs in an email, Northern Trail Outfitters should add the
"linkname" tag to the HTML<a>element. The "linkname"tag helps track and differentiate the performance of various links by assigning unique identifiers to each link, which can then be analyzed in reporting.
Reference:
Salesforce Marketing Cloud Documentation: Link Tracking
NEW QUESTION # 133
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
- A. Einstein Messaging Insights
- B. Einstein Copy Insights
- C. Einstein Email Recommendations
Answer: A
Explanation:
Einstein Messaging Insights is a tool within Salesforce Marketing Cloud that leverages artificial intelligence to provide real-timeinsights and alerts about the performance of your email sends. It identifies anomalies and provides recommendations on how to improve engagement and deliverability. This tool helps marketers by automatically detecting any issues with email sends and offering actionable advice to rectify them. It is specifically designed to enhance the effectiveness of your email marketing campaigns through intelligent data analysis.
References:
Salesforce Marketing Cloud Documentation:Einstein Messaging Insights
NEW QUESTION # 134
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