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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery | 27% | - Integration of Media Cloud with third-party systems - Solution scoping and SOW definition using Media Cloud capabilities - Mapping use cases to Salesforce Media Cloud components - Non-functional requirements identification for Media Cloud applications - Business process and system flow analysis in existing environments |
| Topic 2: Implement | 20% | - CI/CD implementation and deployment support - Non-functional requirements implementation (performance, scalability, etc.) - Data migration strategy based on Media Cloud data model - Security and sharing configuration implementation - Integration implementation (Integration Procedures, Data Mappers, Orchestration) |
| Topic 3: Design | 53% | - CI/CD strategy and deployment planning - Data model design and object relationships - Security model and permission set design - Product model definition and pricing methodology (ASM) - Solution design using industry best practices - Integration architecture and system interoperability - Flow design using Media Cloud ASM capabilities - Reporting and analytics solution design |
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質問 # 48
Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?
正解：C
解説：
Comprehensive and Detailed Explanation From Exact Extract:
The Quote object serves as the core representation of a media plan in ASM. Quotes capture the details of proposed ad buys and are central to sales processes. The Media Plan object is more of an extension or custom entity, but Quotes remain the foundational object.
Reference:
Media Cloud ASM Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_quote.htm&type=5
質問 # 49
A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud data model?
Which two tools should the Consultant mention to the IT Manager in this case?
Choose 2 answers
正解：B、D
解説：
Comprehensive and Detailed Explanation From Exact Extract:
IDX Workbench and IDX Build Tool are Salesforce-provided tools for managing Media Cloud metadata and data migration, allowing mapping from legacy systems to the Media Cloud data model. Schema Builder and Setup/Object Manager are Salesforce tools for standard metadata but not specialized for Media Cloud data mapping.
Reference:
Media Cloud Data Migration and Mapping Tools
IDX Workbench and Build Tool Documentation
https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_tools.htm&type=5
質問 # 50
A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?
正解：B
解説：
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytics capabilities by integrating data from Media Cloud and GAM to deliver comprehensive campaign performance analysis beyond standard reports or custom solutions.
Reference:
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci.htm&type=5
質問 # 51
A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
Choose 2 answers
正解：A、B
解説：
Comprehensive and Detailed Explanation From Exact Extract:
Tableau and CRM Analytics are Salesforce add-ons that can integrate with ASM data to provide deep historical analytics and performance trend insights. Marketing Cloud Intelligence focuses on data ingestion and optimization but Tableau and CRM Analytics specialize in flexible visualizations and historical analysis. Ad Manager is an ad server, not a reporting tool.
Reference:
Media Cloud Reporting and Analytics Options
Salesforce Tableau and CRM Analytics Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_reporting_options.htm&type=5
質問 # 52
A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.
Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?
正解：C
解説：
Comprehensive and Detailed Explanation From Exact Extract:
Using Object Types with Attributes allows Product Managers to efficiently define product classes with shared characteristics. This modular approach is more scalable and manageable than cloning standalone products or relying solely on product families.
Reference:
Media Cloud Product Modeling
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_modeling.htm&type=5
質問 # 53
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