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| Section | Weight | Objectives |
|---|
| Solution Overview | 16% | - Marketing Cloud Personalization fundamentals - Core components and terminology - Real-time Interaction Management (RTIM) value and use cases
|
| Data Integration | 14% | - Event API - ETL feed system - Data flows in and out of Marketing Cloud Personalization - Salesforce Connector
|
| Setup & Administration | 6% | - User attributes and identity system - Initial platform setup
|
| Segmentation | 18% | - Goals and reporting - Segment rules and filters - Journey Builder segment listener - Export segments
|
| Sitemap | 18% | - Content zones - Unified customer profile - Catalog and page mapping - Web SDK implementation
|
| Activation | 18% | - Email and mobile campaigns - A/B Testing - Server-side campaigns
|
| Einstein Capabilities | 10% | - Einstein recipes - Ingredients and recommendation tuning
|
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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q13-Q18):
NEW QUESTION # 13
What three components can a web developer define by pageType?
- A. Content Zones
- B. Campaign
- C. Goals
- D. Item Actions
- E. Capturing Attribute
Answer: A,D,E
NEW QUESTION # 14
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?
- A. The option to include all custom fields on a segment export
- B. The option to exclude anonymous fields on a segment export
- C. The option to send segment data to Marketing Cloud
- D. The option to include built-in fields on a segment export
Answer: A
NEW QUESTION # 15
What are the three types of ingredients available for a recipe?
- A. Recommendations
- B. Machine Learning
- C. Co-Occurrence
- D. Promotions
- E. Catalog-based and Trending
Answer: A,C,E
Explanation:
Within the context of Salesforce Marketing Cloud ' s Interaction Studio (formerly Evergage), " recipes " are pre-built configurations for personalized recommendations. These recipes utilize different types of " ingredients " to determine which items to recommend. Let ' s break down the correct options:
A). Catalog-based and Trending
Verified: This is a type of ingredient used in Interaction Studio recipes.
Catalog-based: This ingredient leverages data from your product or content catalog. It can recommend items based on various catalog attributes like:
Category: Recommending items from the same or related categories as items the user has viewed or interacted with.
Attributes: Recommending items that share specific attributes (e.g., color, brand, size) with items the user has shown interest in.
Keywords: Recommending items whose descriptions or metadata match keywords derived from user behavior.
Trending: This ingredient considers the overall popularity or trending status of items within your catalog, often within a specific timeframe (e.g., " Trending in the last 7 days " ).
Salesforce Marketing Cloud References:
Interaction Studio Recipes: The Interaction Studio documentation describes the various recipe types and the ingredients they use.
B). Recommendations
Verified: This is a broad category encompassing ingredients that generate recommendations based on various algorithms.
Recommendation Algorithms: Interaction Studio employs different algorithms to generate recommendations, including:
Collaborative Filtering: Recommending items that similar users have liked or interacted with.
Content-Based Filtering: Recommending items that are similar in content or attributes to items the user has shown interest in.
User Affinity: Recommending items based on the user ' s overall affinity for particular categories, brands, or attributes, calculated from their historical interactions.
Note: " Recommendations " is a more general term. Specific recommendation ingredients might have names like " User-to-Item Affinity, " " Item-to-Item Similarity, " or use algorithm names directly.
C). Co-Occurrence
Verified: This is a specific type of recommendation ingredient that focuses on items frequently viewed or purchased together.
Co-occurrence Logic: This ingredient identifies items that are often viewed or purchased in the same session or within a short timeframe. It suggests that if a user is interested in item A, they are also likely to be interested in item B because other users have frequently interacted with both items together.
Examples:
" Customers who bought this item also bought... "
" Frequently viewed together "
NEW QUESTION # 16
Which three components of a server side campaign must be coded by a developer?
- A. Parsing the JSON Response
- B. Tracking of campaign statisticsd
- C. Campaign Setip
- D. Content Selection
- E. EVENT API Request
Answer: A,D,E
Explanation:
* Parsing the JSON Response: Developers need to process the JSON response from the server to render the appropriate campaign content.
* Content Selection: Logic for dynamically selecting and displaying content based on campaign rules must be implemented.
* EVENT API Request: Developers use the Event API to send data to Interaction Studio for real-time personalization.
NEW QUESTION # 17
In the user interface what is the visual representation of the data about a single visitor including preference?
- A. Single source of truth
- B. Single view of customer
- C. Unified view of customer
- D. unified customer profile
Answer: D
Explanation:
In the user interface of Interaction Studio, theUnified Customer Profile:
* Provides a detailed, real-time view of an individual visitor, including their preferences, behaviors, and interactions across all channels.
* This profile serves as a foundation for delivering personalized experiences.
References:
* Salesforce Interaction Studio Documentation - Unified Customer Profile
NEW QUESTION # 18
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