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86. Frage
Nastya is the CEO of a large technology firm, which develops new and innvolvative nanotechnology. Below is an email she has sent to her management team:
Dear Team,
Recent media coverage has revealed that our competitors have lower costs. It is important that we get back to our suppliers to see il they can secure a better component pnce for the next version of our NanoVac range Let's also consider the energy costs of our labs, I'm mindful that costs are rising due to investment in renewable power-1 want us to negotiate with our energy supplier to get a better deal.
I've also been reading reports on social responsibility and sustainability and I'd like a lull review of the biodegradability of the packaging of all our products- we don't want media attention for being a technology company that wastes natural resources.
Our employment regulations also need revisiting as there have been changes to pension rules and paternity/maternity rights for workers and I want us to be aware of these Finally, regarding the staff conference I want to launch a new staff development programme, which aims to identify and develop the rising stars in our business People development should be a key priority in our next annual plan.
Thanks. Nastya."
Which elements of PESTLE are identified in this email?
Antwort: A
Begründung:
The elements of PESTLE that are identified in this email are Economic, Environmental and Legal. Economic factors are related to the costs and prices of the business and its competitors. In this email, Nastya mentions that their competitors have lower costs and that they need to secure a better component price and negotiate with their energy supplier (B). Environmental factors are related to the natural resources and sustainability of the business and its impact on the environment. In this email, Nastya mentions that she wants a full review of the biodegradability of the packaging of all their products and that she is mindful of the costs of renewable power (E). Legal factors are related to the laws and regulations that affect the business and its operations. In this email, Nastya mentions that their employment regulations need revisiting due to changes in pension rules and paternity/maternity rights (L).
Reference:
PESTLE Analysis Explained (With Examples)
What is a PESTLE Analysis? A Complete PESTLE Analysis Guide - OnStrategy
87. Frage
The customer journey map below was created for Eyes 4'U. a chain of high street opticians This shows the journey of a person who is 67 years old and retired with a limited pension and active social life What are the MOST LIKELY statements to be in Box F and Box 6?
Antwort: C
Begründung:
A customer journey map is a visual representation of the steps and emotions that a customer goes through when interacting with a product or service. It helps to identify the pain points and opportunities for improvement in the customer experience. A customer journey map typically consists of the following elements: stages, actions, thoughts, feelings, touchpoints and opportunities. Therefore, option A is the correct answer, as it matches the elements of the customer journey map for Box F and Box 6. Box F represents the feeling of the customer at the stage of choosing a frame. The feeling is concern at cost, as the customer is worried about the price of the frames and lenses. Box 6 represents the opportunity for improvement at the stage of selecting lenses. The opportunity is to provide clearer information on options and pricing, as this would help the customer to make an informed decision and reduce their anxiety. Option B is not a correct answer, as it does not match the elements of the customer journey map for Box F and Box 6. Box F represents the feeling of the customer, not an opportunity for improvement. Box 6 represents an opportunity for improvement, not a feeling of the customer. Option C is not a correct answer, as it does not match the elements of the customer journey map for Box F and Box 6. Box F represents the feeling of the customer, not an opportunity for improvement. Box 6 represents an opportunity for improvement, not a feeling of the customer. Option D is not a correct answer, as it does not match the elements of the customer journey map for Box F and Box 6. Box F represents the feeling of the customer, not an opportunity for improvement. Box 6 represents an opportunity for improvement, not a feeling of the customer.
88. Frage
The management of a Health and Sports club has decided that one of its Critical Success Factors (CSF) is to provide excellent customer service. The below measures have been suggested.
Which two of these are appropriate Key Performance Indicators (KPIs) for the CSF "provide excellent customer service"?
Antwort: D,E
Begründung:
The documentation explains that CSFs are the areas where things "must go right," and KPIs are the measures that show whether progress is being made toward achieving a CSF. KPIs should focus on specific performance areas and should be defined so they are SMART and monitored regularly.
For a CSF of "excellent customer service," appropriate KPIs should reflect customer experience outcomes and customer loyalty/retention. Option C ("number of customers who post negative feedback") is directly linked to service quality: negative feedback is a clear indicator that customers perceive service failures. Tracking it (and ideally setting a target such as "no more than X per month") provides a measurable signal of whether service is improving.
Option D ("percentage of customers who renew their annual subscription") is also strongly linked to customer service because renewal rates are a widely used indicator of customer satisfaction and loyalty: customers who experience consistently good service are more likely to continue their membership. As a KPI, it is measurable, trendable over time, and can be given SMART targets.
The other options are not direct indicators of customer service quality: restaurant ordering (A) is sales/upsell behaviour, fitness improvement (B) is an outcome of training/programming rather than service, and payment method (E) is an administrative preference. Therefore, the best KPIs for this CSF are C and D.
89. Frage
Adiyan has been considering the feasibility of introducing a new payments method into his company His draft report reads
'The new payment method has not yet been widely adopted although it has the backing of all the big phone brands. Our current payments system will be upgraded next month to take payment as part of a scheduled release This method of payment will be supported under our current license deal Trials have shown that the technology will scale to our customer base and cyber security testing is encouraging' Which of the following is the BEST description of the areas of Technical feasibility mentioned in the report?
Antwort: A
Begründung:
Explanation
Technical feasibility is the extent to which a proposed business change or solution is possible and realistic from a technical perspective. It helps to assess whether a proposed business change or solution can be developed, implemented and maintained using the available or required technology. Therefore, option A is the correct answer, as it describes the areas of technical feasibility mentioned in the report. Proven is an area of technical feasibility that relates to whether the technology used for the proposed business change or solution has been tested and verified by previous or existing users or applications. It helps to ensure reliability and quality of the technology. An example of proven in the report is the new payment method has not yet been widely adopted although it has the backing of all the big phone brands. Compatible is an area of technical feasibility that relates to whether the technology used for the proposed business change or solution can work or integrate with other existing or required technologies. It helps to ensure interoperability and functionality of the technology. An example of compatible in the report is our current payments system will be upgraded next month to take payment as part of a scheduled release. Secure is an area of technical feasibility that relates to whether the technology used for the proposed business change or solution can protect or prevent unauthorised access, use, modification or disclosure of data or information. It helps to ensure confidentiality, integrity and availability of the technology. An example of secure in the report is cyber security testing is encouraging.
Scalable is an area of technical feasibility that relates to whether the technology used for the proposed business change or solution can handle or adapt to changes in demand, volume or performance. It helps to ensure efficiency and flexibility of the technology. An example of scalable in the report is trials have shown that the technology will scale to our customer base. Option B is not a correct answer, as it does not describe all the areas of technical feasibility mentioned in the report. Timely is an area of technical feasibility that relates to whether the technology used for the proposed business change or solution can be developed, implemented and maintained within the available or required time frame. It helps to ensure punctuality and speed of the technology. There is no example of timely in the report. Option C is not a correct answer, as it does not describe all the areas of technical feasibility mentioned in the report. Reliable is an area of technical feasibility that relates to whether the technology used for the proposed business change or solution can perform consistently and accurately without errors or failures. It helps to ensure dependability and accuracy of the technology. There is no example of reliable in the report. Architectural alignment is an area of technical feasibility that relates to whether the technology used for the proposed business change or solution can fit or align with other existing or required architectures, such as business, data or application architectures. It helps to ensure consistency and coherence of the technology. There is no example of architectural alignment in the report. Option D is not a correct answer, as it does not describe any of the areas of technical feasibility mentioned in the report.
References: BCS Practitioner Certificate in BAP Specimen, page 48.
90. Frage
You are a project manager tasked with leading the development of a new mobile application for a local community organisation. You realise the importance of understanding the various stakeholders and decide to utilise the power/interest grid analysis technique.
Which of the following steps is not typically involved in conducting a power/interest grid analysis?
Antwort: C
Begründung:
The documentation describes the power/interest grid as a technique for analysing stakeholders, then using the analysis to plan management actions. It states that it is important to plot stakeholders where they actually are (not where you would like them to be), and then to explore strategies for managing them in their current positions or for moving them to more advantageous positions. It also emphasises that stakeholder analysis must be a continuing activity throughout the project, with the team watching for changes and re-evaluating strategies accordingly-this supports regular review of the grid.
Where option D differs is that it describes implementation of engagement strateggement actions is part of stakeholder management execution, which follows from the analysis rather than being a step "in conducting the analysis" itself. The text makes this separation clear: after plotting positions, up for managing stakeholders and the approach to take; the subsequent engagement is what the team then does based on that plan.
So A and B are explicitly in the technique guidance, and C aligns with the "continuing activity" requirement. D is the step that moves beyond the analysis activity into carrying out the management actions, making it the best choice for "not typically involved in conducting the analysis." ION NO: 65 A business case has been developed for the introduction of a new customer service platform. In the "Impact Assessment" section, which key factor should the business analyst highlight to communicate the potential organisational changes resulting from the platform's implementation?iomer service efficiency and employee workflow.
B . Discuss the usability of the recommended application and software requirements.
C . Review potential vendors including past experience in the industry and their financial stability.
D . Detail the operating system and solution architecture of the new platform.
Answe r: A
The business case "Impact assessment" section is used to explain what will happen to the organisation if the proposed option is adopted-not just the financial costs and benefits. The documentation states that, in addition to costs and benefits, the business case should explore organisational impacts, some of which may have costs attached and some of which are simply consequences of change. It gives concrete examples such as changes to organisation structure (e.g., reorganising departments, creating new roles like a single customer point of contact, or moving from specialist to generalist roles) and the effects on interdepartmental relationships and working patterns.
Option A best mause "customer service efficiency and employee workflow" directly communicates the operational and people/process impacts that typically accompany a new customer service platform-how work will be performed, how staff will interact, and what the service outcomes may be. This is exactly the kihange decision-makers need surfaced in an impact assessment so they can plan mitigation and change management (e.g., handling disruption, new responsibilities, revised collaboration).
Options B and D focus on technical solution detail, and C focuses on vendor evaluation-none of these are the core purpose of an "impact assessment" section as defined in the business case guidance.
91. Frage
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