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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Email Marketing	20%	- Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email templates
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q238-Q243):

NEW QUESTION # 238
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Develop dynamic content based on lead fields.
B. Convert all existing leads into contacts to tie to accounts.
C. Identify attributes of the key accounts they want to target.
D. Create all contacts as campaign members in one campaign.

Answer: C

NEW QUESTION # 239
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
B. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
D. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.

Answer: C

NEW QUESTION # 240
Do hard bounces need to be removed from lists

A. False
B. True

Answer: A

NEW QUESTION # 241
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Run completion Action on form Request a demo with action notify Admin
B. Run an automation rule to assign based on the Request demom Submission & prospect status field
C. Export the submission report & Import
D. Run completion Action on form Request a demo with action assign to user

Answer: B

NEW QUESTION # 242
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
B. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
C. The leads have been reassigned to a user who does not exist in that BU.
D. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

Answer: B,D

NEW QUESTION # 243
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