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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails
Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance
Lead Management	24%	- Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q20-Q25):

NEW QUESTION # 20
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
B. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
C. Configure users > set up a user group > have nurture programs assign prospects to the user group
D. Configure users > set up a queue > have nurture programs assign prospects to the queue

Answer: C

NEW QUESTION # 21
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
B. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
C. The record that was last updated sets the field value for a synced prospect.
D. Only users with an Administrator user role will be able to change the prospect field value.

Answer: C

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

NEW QUESTION # 22
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in the first BU, then export the form and import it into each of the other two BUs.
B. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
C. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Answer: A

NEW QUESTION # 23
What is critical in achieving good email deliverabillty?

A. Sending email through dedicated IP
B. Having a text only version of email content
C. Setting up email authentication
D. Using personalization in email content

Answer: C

NEW QUESTION # 24
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A. The administrator does not have folder permissions to the email template folder.
B. The administrator has not published the Email Template from a draft.
C. The administrator does not have folder permissions to the Engagement Program.
D. The administrator has not selected a sender for the Email Template.

Answer: B

NEW QUESTION # 25
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