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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Aligning Cross-Channel Marketing with Business Objectives- Change management
- Goal setting
- Stakeholder management
Topic 2: Einstein for Marketing Cloud22.5%
Topic 3: Distributed Marketing
Topic 4: Integrating and Optimizing Marketing Campaigns Across Channels- Data synchronization
- Campaign automation
- API integrations
Topic 5: Leveraging Customer Data and Analytics for Personalization- Segmentation
- Predictive modeling
- Data management
Topic 6: Mobile (SMS/Push)
Topic 7: Social Studio
Topic 8: Ad Studio
Topic 9: Interaction Studio
Topic 10: Measuring and Reporting on Cross-Channel Marketing Performance- KPI selection
- Dashboarding
- Data visualization
Topic 11: Cross-Channel Marketing Strategies and Tactics- Channel selection
- Multi-touch attribution
- Campaign planning
Topic 12: Triggers
Topic 13: Journey Orchestration

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q88-Q93):

NEW QUESTION # 88
What is the primary function of Einstein Copy Insights?

Answer: C


NEW QUESTION # 89
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

Answer: A,B,C


NEW QUESTION # 90
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

Answer: B,C,E


NEW QUESTION # 91
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

Answer: B,C


NEW QUESTION # 92
What is supported as a managed account in Social Studio?

Answer: B


NEW QUESTION # 93
......

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