Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Questions - Get Excellent Scores

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| Section | Objectives |
|---|
| Topic 1: Email Marketing and Engagement | - Email creation and delivery
- 1. Email templates and dynamic content usage
- 2. Deliverability and sender reputation management
|
| Topic 2: Lead Management | - Prospect lifecycle and grading/segmentation
- 1. Sync behavior with Salesforce CRM
- 2. Lead qualification and scoring model configuration
|
| Topic 3: Reporting and Administration | - Analytics and system configuration
- 1. Campaign reporting and ROI tracking
- 2. User roles, permissions, and setup configuration
|
| Topic 4: Account Engagement Fundamentals | - Platform architecture and key concepts
- 1. Business units and org structure
- 2. Account Engagement (Pardot) objects and data model
|
| Topic 5: Automation and Campaigns | - Automation tools
- 1. Automation rules and completion actions
- 2. Engagement Studio programs
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q54-Q59):
NEW QUESTION # 54
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
- A. Add form completion actions to first assign to the assigned user and then to notify the user.
- B. Add form completion actions to send customized email with a call reminder to the sales user.
- C. Add form completion actions to first assign to the user and then to create a Salesforce task.
- D. Add form completion actions to add to the engagement studio program and notify the assigned user.
Answer: C
NEW QUESTION # 55
What is the purpose of creating a Tracker subdomain? [Choose one answer]
- A. To allow emails to be sent from your domain
- B. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
- C. All of the above
- D. To host all Marketing Cloud Account Engagement landing pages and forms on your website
Answer: B
NEW QUESTION # 56
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create both a landing page and form using the enhanced landing page experience.
- B. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template. - C. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
- D. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
Answer: D
NEW QUESTION # 57
What is available to choose within Repeat Rule
- A. Limit rule matches
- B. Certain Prospects
- C. Repetition Order
- D. Days before eligible to repeat rule
Answer: A,D
NEW QUESTION # 58
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?
- A. Create visitor filters for prospects that are known to be located in Europe.
- B. Enable tracking opt-in preferences for visitors from specific countries.
- C. Remove tracking code from the website and create new sites for each country.
- D. Enable tracking opt-in preferences for all website visitors.
Answer: A
NEW QUESTION # 59
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