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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implement | 20% | - CI/CD implementation and deployment support - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Security and sharing configuration implementation - Non-functional requirements implementation (performance, scalability, etc.) - Data migration strategy based on Media Cloud data model |
| Topic 2: Design | 53% | - Security model and permission set design - Reporting and analytics solution design - Product model definition and pricing methodology (ASM) - Data model design and object relationships - Flow design using Media Cloud ASM capabilities - Solution design using industry best practices - CI/CD strategy and deployment planning - Integration architecture and system interoperability |
| Topic 3: Discovery | 27% | - Solution scoping and SOW definition using Media Cloud capabilities - Non-functional requirements identification for Media Cloud applications - Business process and system flow analysis in existing environments - Integration of Media Cloud with third-party systems - Mapping use cases to Salesforce Media Cloud components |
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NEW QUESTION # 21
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear fashion. Since the home store wants to advertise on a TV channel, the media plan should include the Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to outdoor advertising formats.
Reference:
Media Cloud Channel Definitions
Advertising Sales Management Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_channels.htm&type=5
NEW QUESTION # 22
A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytics capabilities by integrating data from Media Cloud and GAM to deliver comprehensive campaign performance analysis beyond standard reports or custom solutions.
Reference:
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci.htm&type=5
NEW QUESTION # 23
A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Product Designer in Media Cloud allows modeling complex advertising products efficiently by associating them with Ad Space Specifications, ensuring correct mapping to ad inventory. This approach streamlines product configuration for sales users. Creating custom objects or relying solely on Product page layouts is less efficient and lacks native support for media-specific attributes.
Reference:
Media Cloud Product Designer Guide
Advertising Product Modeling Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_designer.htm&type=5
NEW QUESTION # 24
Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud provides out-of-the-box integration only with Google Ad Manager. For other ad servers, a custom integration is required either via a custom Integration Procedure or Apex code to handle API interactions and data flows. The Marketing Cloud Intelligence connector focuses on analytics, not ad server integration.
Reference:
Media Cloud ASM Integration Overview
Salesforce Custom Integration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_custom_adserver_integration.htm&type=5
NEW QUESTION # 25
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Before testing GAM integration, it is necessary to configure secure and proper connectivity. Creating a Named Credential in Salesforce secures the endpoint URL along with authentication details, which simplifies callouts. Adding the GAM endpoint to the OmniStudio Integration Procedure ensures that the system can route requests correctly. The Auth Provider creation is a valid step but not always required if Named Credentials handle authentication. Adding the GAM URL to the Content Security Policy (CSP) Trusted Sites ensures browser security for client-side interactions but is a secondary step.
Reference:
Media Cloud ASM Integration with GAM
Salesforce OmniStudio Integration Procedures Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_integration.htm&type=5
NEW QUESTION # 26
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