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Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Tracking and reporting tools
- Email performance metrics
Email Marketing Best Practices- Compliance (CAN-SPAM, GDPR concepts)
- List hygiene and engagement strategies
- Email deliverability fundamentals
Content Creation and Delivery- Email Studio and content builder usage
- Templates and AMPscript basics
- Dynamic content and personalization
Subscriber and Data Management- Subscriber lifecycle and data extensions
- Data import, segmentation, and contact management
- Subscription management and preferences
Marketing Automation and Journeys- Journey Builder fundamentals
- Automation Studio concepts

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q15-Q20):

NEW QUESTION # 15
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

Answer: B

Explanation:
The Auto Suppression List in SFMC is used to automatically suppress subscribers who meet certain criteria, including those with a status of 'Held'. When a subscriber is marked as 'Held', it means that the system has detected delivery issues with that email address, such as a hard bounce. This can cause the subscriber key to appear twice in the _subscribers data view, once with the status 'Active' and once with 'Held'.
References:Salesforce Marketing Cloud Documentation on Auto Suppression Lists


NEW QUESTION # 16
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

Answer: A

Explanation:
To ensure that the content within email templates adheres to branding guidelines, you can configure restrictions within a Content Area to limit the types of content blocks that can be used. This ensures that only approved types of content are used in the email, maintaining consistency with branding guidelines.
Reference:Salesforce Marketing Cloud Documentation on Content Area Restrictions


NEW QUESTION # 17
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

Answer: A

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder Entry Event Settings


NEW QUESTION # 18
A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

Answer: A

Explanation:
Reference:Salesforce Documentation - SQL Query Activity


NEW QUESTION # 19
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Answer: C

Explanation:
To honor the opt-in communication method of subscribers inJourney Builder, Northern Trail Outfitters (NTO) should create one Entry Source for each messaging channel (email and SMS). This ensures that the journey can differentiate and respect the preferred communication method of each subscriber based on how theyopted- in. Each entry source can then be used to trigger the appropriate welcome series content for the respective channel. Reference:Salesforce Marketing Cloud Documentation


NEW QUESTION # 20
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