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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q197-Q202):

NEW QUESTION # 197
Select available Social Posting Connectors

A. Zone
B. Facebook
C. Twitter
D. Instagram
E. Linkedln
F. Tumblr
G. WhatsApp

Answer: B,C,E

NEW QUESTION # 198
Which actions can be achieved with completion actions? [Choose three answers]

A. Notify account owner
B. Increment prospect field value
C. Assign to queue
D. Set profile

Answer: B,C,D

NEW QUESTION # 199
Is it possible for many users to edit exact same Email Template simultaneously?

A. True
B. False

Answer: B

NEW QUESTION # 200
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
B. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
C. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
D. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

Answer: D

NEW QUESTION # 201
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
B. Create the form in the first BU, then export the form and import it into each of the other two BUs.
C. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
D. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

Answer: B

NEW QUESTION # 202
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