Authorized Marketing-Cloud-Personalization Test Dumps - Sample Marketing-Cloud-Personalization Questions

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Einstein Capabilities10%- Einstein recipes
- Recipe ingredients
Setup & Administration6%- Initial setup process
- Identity system configuration
- User attributes management
Segmentation18%- Segment export
- Reporting and analytics
- Filters and goals
- Segment rules
- Journey Builder segment listener
- Segment overview
Data Integration14%- Data flows in and out of the system
- Event API
- Salesforce Connector
- ETL feed system
Solution Overview16%- Product terminology
- Definition of Marketing Cloud Personalization
- Business value of real-time interaction management
- Core components of standard implementation
- Typical use cases
Activation18%- Campaign testing and optimization
- Personalization campaigns
- Delivery channels
- Content creation and management
Sitemap18%- Unified customer profile
- Content zones
- Catalog and page mapping
- Overview and best practices
- Web SDK implementation

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q93-Q98):

NEW QUESTION # 93
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Answer: A


NEW QUESTION # 94
Which feature allows a business user to overlay campaign creation and editing directly on their website?

Answer: B

Explanation:
TheVisual Editorin Interaction Studio allows business users to create and edit campaigns directly on their website using a simple overlay interface.
This feature enables non-technical users to manage personalization and campaigns without needing coding skills.
Reference: Salesforce Interaction Studio Documentation - Visual Editor Overview.


NEW QUESTION # 95
Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Answer: B

Explanation:
Einstein Content Recommendationis a global template in Interaction Studio that can be customized to provide dynamic and trending blog recommendations on the homepage.
Reference: Salesforce Interaction Studio Einstein Recommendations Guide.


NEW QUESTION # 96
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

Answer: B,C

Explanation:
To displayEinstein product recommendationsvia the Marketing Cloud Personalization Connector for Sales and Service Cloud, configure:
* Catalog Items (Answer A):
* Populate and maintain a catalog of products or content to enable recommendations.
* Einstein Recipes (Answer C):
* Set up personalized recommendation logic using recipes to determine which products are suggested.
References:
* Salesforce Marketing Cloud Documentation - Einstein Recommendations Integration


NEW QUESTION # 97
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Answer: D

Explanation:
To view campaign performance for specific groups of users:
* Create a Segment:
* Define the group of users based on specific attributes or behaviors.
* Set Up a Filter:
* Use the segment as a filter.
* Apply in Campaign Statistics:
* Use this filter in campaign statistics to analyze performance metrics for the selected user group.
References:
* Salesforce Interaction Studio Documentation - Campaign Reporting


NEW QUESTION # 98
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