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| Section | Weight | Objectives |
|---|---|---|
| Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Contact identity and data governance - Reporting, data views, and tracking extracts |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging |
| Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
| Account Configuration | 12% | - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Account hierarchy design and management - Mobile Studio configuration and troubleshooting |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution recommendation and long-term maintainability - Requirements gathering and analysis |
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NEW QUESTION # 68
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder. How should a consultant begin troubleshooting the connection?
Answer: C
Explanation:
The most common cause for not seeing or syncing Sales Cloud objects in Contact Builder after a successful connection is incorrect permission settings. Both the Salesforce CRM user and the Marketing Cloud API User must have specific permissions (like API Enabled, Modify All Data, View All Data, and Marketing Cloud Connected App permissions).
NEW QUESTION # 69
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
Answer: C,D
NEW QUESTION # 70
A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
Answer: D
Explanation:
Because the ' failed to send ' status the customer needs to target is historical send-outcome data already present within Marketing Cloud (in the Sent/Bounce data views or send-related tracking), a SQL Query Activity is the right tool to identify subscribers meeting that 60-day failure criteria directly, without needing to extract and re-import external tracking files. The Data Copy or Import activity then places (or, more precisely, copies) that queried result set into a dedicated data extension, which serves as a clean, purpose-built Data Extension Entry Source for the re-engagement journey - a standard, efficient two-step Automation Studio pattern. Option B unnecessarily introduces Tracking Extract and File Transfer activities, which involve exporting data to a file and transferring it, an extra and unneeded round trip when a SQL Query against existing data views can identify the failed sends directly. Option A ' s CloudPage-based entry source is a mismatched mechanism designed for active, in-session visitor capture, not for injecting a pre-identified batch segment of historically-failed-send subscribers. Option C ' s API Event entry source is intended for real-time, event-driven journey triggers from an external system or API call, not for a scheduled, query-based historical segment. Reference: Automation Studio Query and Data Copy Activities, Journey Builder Data Extension Entry Source.
NEW QUESTION # 71
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?
Answer: A
Explanation:
Synchronized Data Sources (via Marketing Cloud Connect) bring Salesforce CRM data into Marketing Cloud in near real-time (every 15 minutes minimum sync).
Contact Data allows access to the latest information related to the contact during the Journey for Decision Splits and personalization.
This setup ensures journeys react dynamically to CRM updates without waiting for a separate file import.
NEW QUESTION # 72
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?
Answer: A
Explanation:
To efficiently pull in relational data during a journey without overloading the initial entry payload, marketers should use Data Relationships. These relationships allow Journey Builder to dynamically reference related records during a Decision Split, Lookup, or Wait Until Activity without needing to duplicate all the information at entry.
NEW QUESTION # 73
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