Valid MCAE-Con-201 Exam Topics & MCAE-Con-201 Exam Questions Vce

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Performance Measurement
  • 1. ROI and attribution reporting
    • 2. Campaign reporting
      Marketing Automation- Engagement Programs
      • 1. Engagement Studio program design
        • 2. Automation rules and triggers
          Prospect Management- Data Model and Segmentation
          • 1. Dynamic and static lists
            • 2. Prospects, lists, and tags
              - Lead Lifecycle Management
              • 1. Scoring and grading
                • 2. Lifecycle stages and assignment rules
                  Maintenance and Best Practices- System Optimization
                  • 1. Data hygiene and governance
                    • 2. Integration best practices
                      Account Engagement Administration- Configuration and Setup
                      • 1. Business Unit setup and hierarchy
                        • 2. Connector setup with Salesforce CRM
                          • 3. User roles and permissions
                            Email Marketing- Email Creation and Delivery
                            • 1. Email templates and content creation
                              • 2. Deliverability and compliance

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q119-Q124):

                                NEW QUESTION # 119
                                LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

                                Answer: C

                                Explanation:
                                Explanation
                                https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                                Engagement_einstein_campaign_insights.htm&type=5


                                NEW QUESTION # 120
                                How many Engagement Programs can run at one time

                                Answer: B


                                NEW QUESTION # 121
                                There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

                                Answer: A


                                NEW QUESTION # 122
                                What factors are involved in determining email deliverability?

                                Answer: B,C,D


                                NEW QUESTION # 123
                                LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
                                The consultant suggests creating two
                                versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

                                Answer: B


                                NEW QUESTION # 124
                                ......

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