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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Price:	200 USD
Certificate Validity Period:	2 years
Passing Score:	67%
Exam Format:	Multiple-choice, Scenario-based, Multiple-select
Real Exam Qty:	60-65
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Duration:	105 minutes
Available Languages:	English
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q127-Q132):

NEW QUESTION # 127
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Use the BU switcher in the North America BU to switch to Europe.
B. Instruct the user in the European BU to take a screenshot and email it to them to review.
C. Create a custom user role in the European BU with access to the folder the program is in.
D. Log out of the North American BU and log into the European BU to review the program.

Answer: A

NEW QUESTION # 128
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Create a Custom User Role with only the options to ' view ' lists and ' view ' emails selected
B. Create a Custom User Role with only the options to ' view ' & ' edit ' lists and ' view ' emails selected
C. Set the intern up in the Default ' Marketing Intern ' User Role
D. Set the intern up in the Default ' Marketing ' User Role

Answer: A

NEW QUESTION # 129
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
B. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
D. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

Answer: C

NEW QUESTION # 130
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Manually create and map custom fields in Marketing Cloud Account Engagement.
B. Enable custom field creation via the Salesforce Connector.
C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm & type=5

NEW QUESTION # 131
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

A. Authentication ensures the company's sending IP will not appear on blocklists.
B. Authentication provides legal protection against email abuse complaints.
C. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
D. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

Answer: B,C

NEW QUESTION # 132
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