Valid Advanced-Cross-Channel Test Syllabus | Mock Advanced-Cross-Channel Exam

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Journey Orchestration15%- Reporting and analytics for journeys
- Journey design and best practices
- Integration with Datorama and Google Analytics
Interaction Studio10%- Cross-channel experience optimization
- Real-time personalization and interaction management
Distributed Marketing2%- Centralized vs localized marketing management
- Distributed campaign features and sending options
Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      - Differentiate Einstein features and use cases
      Social Studio12%- Social Studio functionality and configuration
      - Social customer service and engagement strategies
      - Identity unification and data management
      Mobile Studio13%- MobileConnect and GroupConnect features
      - MobilePush and WhatsApp integration
      - Mobile messaging configuration and best practices
      Cross-Channel Strategy and Measurement15%- Channel selection and campaign planning
      - Multi-touch attribution and KPIs
      - Performance reporting and optimization
      Ad Studio10%- Paid media integration with Marketing Cloud
      - Ad Studio capabilities and campaign alignment

      >> Valid Advanced-Cross-Channel Test Syllabus <<

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q88-Q93):

      NEW QUESTION # 88
      When are customers eligible to be send a message in STO(when customer will engage then its sent)

      Answer: A


      NEW QUESTION # 89
      What happens when a paused journey is resumed?

      Answer: A


      NEW QUESTION # 90
      Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
      Which are three methods in which Entry Events initiate journeys in Journey Builder?

      Answer: A,D,E


      NEW QUESTION # 91
      Can Social Studio's Sentiment Model be customized? 01m 05s

      Answer: C


      NEW QUESTION # 92
      Which two functions does Einstein Copy Selection do for marketing campaigns?

      Answer: A,B


      NEW QUESTION # 93
      ......

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