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| Section | Objectives |
|---|---|
| Topic 1: Tools and Artifacts | - Salesforce platform capabilities
|
| Topic 2: Intangible Deliverables | - Communication and visioning
|
| Topic 3: Value Design | - Strategic direction
|
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問題 #56
A strategy designer is pitching a vision presentation to their customer's lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line.
Which strategy should the designer employ to communicate the vision?
答案:C
解題說明:
Involving the customer in the presentation can demonstrate internal support and shared commitment to the project, helping to alleviate the lead's concerns. This collaboration can foster trust in the design thinking process and the project's potential impact, facilitating approval.
問題 #57
A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: ' How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles? ' Which business goal is aligned with this challenge statement?
答案:C
解題說明:
Building consumer confidence in environmental benefits directly supports brand perception and sustainability awareness. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. A challenge statement frames a meaningful problem as a call to collaborative action. It should communicate enough context and desired impact to guide ideation while remaining open enough that the team can explore several solution pathways. Here, Increase positive environmental impact brand awareness is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Increase overall electric vehicle sales by 20% annually focuses attention elsewhere, while Increase online engagement with the company marketing site addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Value Design
Official Salesforce Reference: Challenge Framing and Scoping - Create Effective How Might We Statements
問題 #58
A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?
答案:B
解題說明:
Journey mapping is the method built to surface end-to-end pain points and disjointed experiences across a service, giving participants the " bigger picture " the scenario describes. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. Journey mapping combines stages, actions, touchpoints, emotions, needs, and pain points into an end-to-end representation of an experience. It is especially useful when knowledge is fragmented across people or teams because the shared artifact exposes patterns and breakdowns that are difficult to see in isolation. Here, Journey mapping is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Ideation focuses attention elsewhere, while Prototyping addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Tools and Artifacts
Official Salesforce Reference: Journey Mapping - Start Your Journey Map
問題 #59
Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away free merchandise, which key business criteria should be ensured?
答案:A
解題說明:
The key business criteria that should be ensured for launching a campaign that rewards customer behavior by giving away free merchandise is viability. Viability is the degree to which a product or service is profitable and sustainable for the business. By giving away free merchandise, Cloud Kicks should ensure that the campaign is viable in terms of costs, revenues, risks, and benefits. Desirability or feasibility may not be the key criteria for this campaign, as they relate to the customer or technical aspects of the product or service.
問題 #60
Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is frequently bombarded with customer requests for less complicated user experience. The development team sees the risk in changing a mature product.
What should a strategy designer recommend to help create alignment between the team?
答案:A
解題說明:
The best recommendation to help create alignment between the team is to share stories from customer research to create a common understanding of challenges, as this helps empathize with the customer pain points and needs and foster a user-centric mindset. Creating a prioritized product roadmap or defining acceptance criteria and testing may not address the root cause of the misalignment or the complexity of the user experience.
問題 #61
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