Hot MCAE-Con-201 Questions - MCAE-Con-201 Valid Exam Topics

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 2: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 3: Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 4: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Topic 5: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Topic 6: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q243-Q248):

NEW QUESTION # 243
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add engagement history lightning component to lead & contact page layouts.
B. Add engagement history activity related lists to lead & contact page layouts.
C. Add engagement history metrics related lists to campaign page layouts.
D. Add emails to campaign start displaying engagement history metrics on campaigns.

Answer: B

NEW QUESTION # 244
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
B. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
D. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Answer: C

NEW QUESTION # 245
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A. Use the Salesforce "Add to Nurture" button.
B. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
C. Use the Salesforce Mobile App "Send an Email" button.
D. Use the Salesforce Mobile App "Add to Nurture" button.

Answer: A

NEW QUESTION # 246
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form

Answer: B

NEW QUESTION # 247
There is Custom Field Type in Marketing Cloud Account Engagement called Date

A. False
B. True

Answer: B

NEW QUESTION # 248
......

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