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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Triggers	7%	- Data extension and trigger management - Event-driven automation - SOAP and REST API triggers
Topic 2: Mobile (SMS/Push)	13%	- Mobile Studio configuration and usage - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - MobilePush tools and functionalities
Topic 3: Journey Orchestration	25%	- Journey design and best practices - Reporting and performance analysis - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Activities and decision splits
Topic 4: Interaction Studio	8%	- Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules
Topic 5: Einstein for Marketing Cloud	23%	- Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Engagement Frequency - Einstein Copy Insights - Send Time Optimization
Topic 6: Ad Studio	12%	- Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization
Topic 7: Social Studio	10%	- Social analytics and reporting - Content management and moderation - Social media publishing and engagement

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Salesforce AP-214 Practice Test Fee - Realistic Marketing Cloud Advanced Cross Channel Accredited Professional Practice Test Fee Pass Guaranteed Quiz

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q38-Q43):

NEW QUESTION # 38
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
B. Make sure you are connected to a fiber internet connection.
C. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
D. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
E. Do not use a filter in the entry source to filter more than 50% of your contacts

Answer: C,D,E

NEW QUESTION # 39
What does Priority in an in App message determine?

A. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
B. Where on the screen (top, middle, bottom) the in-app message should appear
C. If the priority is set to 1, then the user's device will vibrate to let them know
D. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device

Answer: A

NEW QUESTION # 40
Which channel solution is managed by the sitemap in Interaction Studio?

A. Serve-side
B. Mobile
C. Email
D. Web

Answer: D

NEW QUESTION # 41
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
B. It prevents both the produce message and the deli message from being triggered in both places
C. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
D. They should always be set to High Transmit Power setting

Answer: B

NEW QUESTION # 42
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. An expression builder references Journey Data and Journey Filtered : activities
B. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
C. Nullable fields to be used for comparing your Journey Data and Contact Data fields
D. An expression builder references Journey Data and Contact Data.

Answer: B,D

NEW QUESTION # 43
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