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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Einstein for Marketing Cloud23%- AI-powered personalization and prediction
- Einstein Engagement Scoring
- Einstein Copy Insights
- Send Time Optimization
- Einstein Engagement Frequency
Journey Orchestration25%- Reporting and performance analysis
- Comparison between Datorama and Google Analytics
- Journey design and best practices
- Activities and decision splits
- Entry sources and audience evaluation
Mobile (SMS/Push)13%- MobilePush tools and functionalities
- Mobile Studio configuration and usage
- MobileConnect features and capabilities
- GroupConnect and WhatsApp integration
Social Studio10%- Social analytics and reporting
- Content management and moderation
- Social media publishing and engagement
Triggers7%- Event-driven automation
- Data extension and trigger management
- SOAP and REST API triggers
Interaction Studio8%- Integration with other Marketing Cloud modules
- Personalization and decisioning capabilities
- Real-time interaction management
Ad Studio12%- Integration with advertising platforms
- Campaign management and optimization
- Audience targeting and segmentation

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q38-Q43):

NEW QUESTION # 38
What happens when a paused journey is resumed?

Answer: A


NEW QUESTION # 39
How frequently does Einstein Engagement Scoring updates to email?

Answer: B


NEW QUESTION # 40
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

Answer: B


NEW QUESTION # 41
What is the recommended maximum number of activities that should be on a single journey canvas?

Answer: D


NEW QUESTION # 42
What is true about Einstein Engagement Scoring (EES)?

Answer: C


NEW QUESTION # 43
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