Latest Salesforce Certified Marketing Cloud Account Engagement Consultant vce dumps & MCAE-Con-201 prep4sure exam

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Performance Measurement
  • 1. Campaign reporting
    • 2. ROI and attribution reporting
      Marketing Automation- Engagement Programs
      • 1. Engagement Studio program design
        • 2. Automation rules and triggers
          Account Engagement Administration- Configuration and Setup
          • 1. Business Unit setup and hierarchy
            • 2. User roles and permissions
              • 3. Connector setup with Salesforce CRM
                Prospect Management- Data Model and Segmentation
                • 1. Prospects, lists, and tags
                  • 2. Dynamic and static lists
                    - Lead Lifecycle Management
                    • 1. Scoring and grading
                      • 2. Lifecycle stages and assignment rules
                        Maintenance and Best Practices- System Optimization
                        • 1. Integration best practices
                          • 2. Data hygiene and governance
                            Email Marketing- Email Creation and Delivery
                            • 1. Email templates and content creation
                              • 2. Deliverability and compliance

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q237-Q242):

                                NEW QUESTION # 237
                                LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

                                Answer: B


                                NEW QUESTION # 238
                                LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
                                What process would accomplish this in Marketing Cloud Account Engagement?

                                Answer: A


                                NEW QUESTION # 239
                                What is the purpose of creating a Tracker subdomain? [Choose one answer]

                                Answer: B


                                NEW QUESTION # 240
                                The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

                                Answer: B,D


                                NEW QUESTION # 241
                                What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

                                Answer: B


                                NEW QUESTION # 242
                                ......

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