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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Integration14%- ETL feed system
- Data flows in and out of the system
- Salesforce Connector
- Event API
Topic 2: Segmentation18%- Journey Builder segment listener
- Reporting and analytics
- Segment export
- Segment rules
- Segment overview
- Filters and goals
Topic 3: Solution Overview16%- Definition of Marketing Cloud Personalization
- Core components of standard implementation
- Business value of real-time interaction management
- Typical use cases
- Product terminology
Topic 4: Einstein Capabilities10%- Recipe ingredients
- Einstein recipes
Topic 5: Setup & Administration6%- User attributes management
- Identity system configuration
- Initial setup process
Topic 6: Sitemap18%- Catalog and page mapping
- Content zones
- Overview and best practices
- Web SDK implementation
- Unified customer profile
Topic 7: Activation18%- Content creation and management
- Delivery channels
- Personalization campaigns
- Campaign testing and optimization

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q21-Q26):

NEW QUESTION # 21
What are IS machine learning powered algorithms called?

Answer: B

Explanation:
Einstein Recipesare the machine-learning-powered algorithms used in Interaction Studio (IS) to deliver personalized recommendations.
These recipes allow businesses to customize AI models to align with their specific goals.
Reference: Salesforce Interaction Studio Documentation - Einstein Recipes Overview.


NEW QUESTION # 22
What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers

Answer: B,D


NEW QUESTION # 23
How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?

Answer: A


NEW QUESTION # 24
The Sitemap is implemented to manage which channel solution?

Answer: C

Explanation:
TheSitemapin Marketing Cloud Personalization is implemented to manage theWeb channel solution.
* It helps define key elements such as page types, content zones, and data capture points on the website for personalized web experiences.
References:
* Salesforce Interaction Studio Documentation - Sitemap


NEW QUESTION # 25
Which feature allows a business user to overlay campaign creation and editing directly on their website?

Answer: B


NEW QUESTION # 26
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