Marketing-Cloud-Account-Engagement-Consultant Learning Materials - Test Marketing-Cloud-Account-Engagement-Consultant Dates

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Passing Score:	67%
Available Languages:	English
Exam Format:	Scenario-based, Multiple-select, Multiple-choice
Exam Price:	200 USD
Certificate Validity Period:	2 years
Exam Duration:	105 minutes
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Real Exam Qty:	60-65
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q219-Q224):

NEW QUESTION # 219
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

A. Custom redirects
B. Page actions
C. IP allowlist
D. Tracker domain

Answer: D

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_admin_tracker_domain_parent.htm & type=5

NEW QUESTION # 220
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
B. Send the prospects a monthly newsletter with product demos or free trial offers.
C. Create an engagement program to send educational content and notify sales if they engage.
D. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

Answer: D

NEW QUESTION # 221
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Move the unsubscribe link to the header of the email instead of the footer.
B. Immediately send prospects the resubscribe email template.
C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
D. Enable two-click unsubscribe in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 222
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce.
The LenoxSoft marketing team would like to use a high ( > 8) rating to classify a prospect as " Satisfied. " Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
C. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Answer: A

NEW QUESTION # 223
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects at the middle of the funnel - interacting with blog content only.
B. Prospects at the top of the funnel - newly sourced from a tradeshow.
C. Prospects who have transitioned out of the funnel - with a recently closed deal.
D. Prospects at the bottom of the funnel - actively deciding between vendors.

Answer: B

NEW QUESTION # 224
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