2026 Pass-Sure Marketing-Cloud-Account-Engagement-Consultant Latest Exam Pattern | Salesforce Certified Marketing Cloud Account Engagement Consultant 100% Free Exam Questions

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| Section | Weight | Objectives |
|---|
| Topic 1: Evaluation and Strategy | 17% | - Recommend solution architecture and implementation roadmap - Assess existing systems and integration points - Analyze customer requirements and business objectives
|
| Topic 2: Reporting, Metrics and Analytics | 11% | - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History - Design and configure reports and dashboards
|
| Topic 3: Email Marketing | 10% | - Design compliant and effective email campaigns - Manage templates, assets, and content libraries - Apply email marketing best practices and deliverability standards
|
| Topic 4: Sales Emails and Alerts | 3% | - Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
|
| Topic 5: Lead Management | 14% | - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models - Implement prospect lifecycle management strategies
|
| Topic 6: Automating Business Processes | 17% | - Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic
|
| Topic 7: Account Configuration | 20% | - Set up Salesforce Connector and data synchronization - Configure account settings, security, and governance - Implement data management and compliance policies - Manage business units, user roles, and permissions
|
| Topic 8: Personalizing the Prospect Experience | 8% | - Use dynamic content and custom assets - Create personalized experiences across channels - Ensure consent and data privacy compliance
|
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Marketing-Cloud-Account-Engagement-Consultant Exam Questions & Marketing-Cloud-Account-Engagement-Consultant Latest Exam Materials
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q70-Q75):
NEW QUESTION # 70
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- B. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign. - C. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
- D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
Answer: A,D
NEW QUESTION # 71
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
- A. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
- B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
- C. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
Answer: B
NEW QUESTION # 72
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Automation rule match Any
- B. Completion Action
- C. Automation rule match All
- D. Page Action
Answer: A
NEW QUESTION # 73
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Include a link to the content in the Thank You Content of the form.
- B. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
- C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
- D. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
Answer: B
NEW QUESTION # 74
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Manually create and map custom fields in Marketing Cloud Account Engagement.
- B. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
- C. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
- D. Enable custom field creation via the Salesforce Connector.
Answer: A
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5
NEW QUESTION # 75
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