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| Section | Objectives |
|---|
| Cross-Channel Journey Design | - Journey Builder configuration
- 1. Decision splits and engagement logic
- 2. Entry sources and audience segmentation
- Customer lifecycle orchestration
- 1. Multi-step journey optimization
- 2. Personalization strategies across channels
|
| Automation and Optimization | - Performance measurement
- 1. A/B testing and optimization strategies
- 2. Campaign analytics and reporting
- Automation Studio workflows
- 1. Scheduled vs event-driven automation
- 2. Import, query, and segmentation automation
|
| Email and Messaging Execution | - Multi-channel messaging
- 1. Triggered and transactional messaging
- 2. SMS and push notification integration concepts
- Email Studio operations
- 1. Content creation and AMPscript basics
- 2. Send classification and deliverability rules
|
| Marketing Cloud Core Architecture | - Data management and integration
- 1. Data Extensions and relational data design
- 2. API and system integrations
- Salesforce Marketing Cloud ecosystem components
- 1. Email Studio, Journey Builder, Automation Studio overview
- 2. Contact data model and Contact Builder fundamentals
|
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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q59-Q64):
NEW QUESTION # 59
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use contact designer
- B. use Journey data and not contact data
- C. use query activity to query _ click and use contact data in journey.
- D. use journey with email activities and enagagement split activity
Answer: B,D
NEW QUESTION # 60
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?
- A. The total number of times a mobile device can receive this message once every week
- B. The total number of times a mobile device can receive this message once every 24 hours
- C. The total number of times a mobile device can receive this message during the active period
- D. The total number of times a mobile device can receive this message once every 72 hours
Answer: C
NEW QUESTION # 61
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. Low battery
- B. switched off
- C. mobile is in another call
- D. out of cellular network coverage
- E. SMS sent to landline number
Answer: B,D,E
NEW QUESTION # 62
Which two concepts are types of Journeys?
Choose 2 answers
- A. Single-send
- B. Promotional
- C. Triggered
- D. Multi-step
Answer: A,C
NEW QUESTION # 63
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Understand, decide act
- B. Listen, Understand , Act
Answer: B
NEW QUESTION # 64
......
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