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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Social Studio	12%	- Social Studio functionality and configuration - Identity unification and data management - Social customer service and engagement strategies
Mobile Studio	13%	- Mobile messaging configuration and best practices - MobilePush and WhatsApp integration - MobileConnect and GroupConnect features
Interaction Studio	10%	- Cross-channel experience optimization - Real-time personalization and interaction management
Journey Orchestration	15%	- Journey design and best practices - Integration with Datorama and Google Analytics - Reporting and analytics for journeys
Distributed Marketing	2%	- Distributed campaign features and sending options - Centralized vs localized marketing management
Einstein for Marketing Cloud	23%	- Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency - Differentiate Einstein features and use cases
Ad Studio	10%	- Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment
Cross-Channel Strategy and Measurement	15%	- Performance reporting and optimization - Multi-touch attribution and KPIs - Channel selection and campaign planning

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q61-Q66):

NEW QUESTION # 61
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit are automatically available to all child business units
B. keywords in child business unit can be shared between other child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in parent business unit can be shared to any child business units

Answer: C

NEW QUESTION # 62
Which three statements are true for MC Behavioral Triggers?

A. Behavioral Triggers require a catalog of assets
B. Collect tracking code is necessary to use Behavioral Triggers
C. Behavioral Triggers can be triggered from interactions with both Content and Products
D. Behavioral Triggers are mandatory for Commerce Cloud integrations.
E. Behavioral Triggers are not editable

Answer: A,B,C

NEW QUESTION # 63
What data is there in mobile connect demographics, select3

A. City
B. Email
C. channel
D. First name
E. Region

Answer: A,C,D

NEW QUESTION # 64
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. The message is already scheduled/active
B. Some automation activity is using the inbox message
C. The message has already been sent. (once started to send cannot mark as inactive)

Answer: C

NEW QUESTION # 65
How can Distributed Marketing messages be configured to use approval workflows?

A. Therearecurrently no approval workflows available.
B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
C. All DM sends need to enable the''workflow active' settingwithin the message template.
D. A customer support case needs to be opened to enable the functionality.

Answer: B

NEW QUESTION # 66
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