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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
Administration	11%	- Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers
Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Lead Management	24%	- Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q243-Q248):

NEW QUESTION # 243
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A. First Touch Model
B. Even Attribution Model
C. Salesforce Model
D. Last Touch Model

Answer: D

NEW QUESTION # 244
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
B. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
D. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

Answer: B

NEW QUESTION # 245
How many automation rules can you have

A. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
B. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
C. Always 100
D. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

Answer: B

NEW QUESTION # 246
How many variations of Dynamic Content it is possible to create

A. A-Z (25)
B. 0
C. A/B (2)
D. A-C (3)

Answer: A

NEW QUESTION # 247
What is true about grading? [Choose two answers]

A. A prospect can be associated to multiple profiles.
B. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
C. You cannot change the default profile criteria
D. All prospects start with a grade of D.

Answer: B,D

NEW QUESTION # 248
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