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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
Analytics and Reporting15%- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
Discovery and Requirements15%- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
Data Management and Segmentation20%- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists
- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
- Technical architecture
  • 1. Data model and relationships
  • 2. Integration patterns with Sales/Service Cloud

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q17-Q22):

NEW QUESTION # 17
A customer wants to report on 'Not Sent' contacts in Journey Builder. Which method should be used?

Answer: C

Explanation:
Tracking Extract Activity in Automation Studio can pull detailed send status data, including `Not Sent' reasons (bounces, held status, validation errors).
From the extracted tracking file, you can create reports or data extensions specifically identifying Not Sent contacts.


NEW QUESTION # 18
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)

Answer: C,D

Explanation:
To properly log values, the AMPscript variable names must match the field names in the Send Log (A).
Additionally, Send Logging must be configured and enabled during the send setup to ensure data is captured into the log (C).


NEW QUESTION # 19
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their File transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

Answer: B

Explanation:
SSH key-based authentication is the correct, security-conscious solution because it replaces the password- based login entirely with a cryptographic key pair - the external data warehouse system authenticates using its private key rather than a password subject to the 90-day expiration policy, eliminating the recurring maintenance burden of updating the file transfer script every time a password rotates, while actually strengthening security compared to password authentication rather than compromising it. This is precisely why Salesforce documents SSH Key Management as the recommended approach for unattended, script- driven, recurring file transfer integrations that need to avoid password-expiration disruption. Option A, disabling password expiration entirely for FTP users, directly conflicts with the explicit requirement that the customer does ' not want to compromise security ' - permanently exempting an account from password rotation policy is a security downgrade, not a secure workaround. Option B, enabling SAML Single Sign-On, is designed for interactive human user authentication into the Marketing Cloud application interface, not for unattended, script-based SFTP file transfer authentication. Option D is a non-solution - the scenario already specifies an Enhanced FTP account, which uses SFTP protocol; simply restating ' use SFTP ' does not address the underlying password-expiration/automation problem at all. Reference: SSH Key Management, Enhanced FTP Authentication.


NEW QUESTION # 20
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?

Answer: B

Explanation:
For integrating Marketing Cloud with Sales Cloud via Marketing Cloud Connect, the API user in Marketing Cloud should have the "API User" checkbox selected. Additionally, assigning both the
"Administrator" and "Marketing Cloud Administrator" roles ensures the user has the necessary permissions to facilitate the integration effectively.


NEW QUESTION # 21
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

Answer: C,D


NEW QUESTION # 22
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