Most probable real and updated Salesforce MC-201 exam questions

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Forms, Form Handlers and Landing Pages20%- Capabilities, use cases and metrics of forms
- Capabilities, use cases and metrics of landing pages
Topic 2: Email Marketing20%- Difference between Emails and Email Templates
- Email capabilities and use cases
- Email reporting metrics
Topic 3: Reporting and Analytics8%- Conversion and engagement metrics
- Campaign and lifecycle reporting
- Dashboard interpretation
Topic 4: Lead Management24%- Custom redirects: capabilities and use cases
- Segmentation rules
- Completion actions
- Scoring and grading: definition and management
- Automation rules: components and use cases
- Lists: types, capabilities and creation
- Page actions
Topic 5: Engagement Studio17%- Components of engagement programs
- Updating engagement programs and assets
Topic 6: Administration11%- Relationship between Account Engagement and Salesforce
- Recycle Bin capabilities
- Field creation, editing and mapping

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q135-Q140):

NEW QUESTION # 135
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?

Answer: D

Explanation:
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement. They can specify the third-party platform's URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. Reference: [Marketing Cloud Account Engagement Form Handler]


NEW QUESTION # 136
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?

Answer: C

Explanation:
If a non-repeating automation rule has matched 100 prospects, and a user pauses the automation rule, edits the rules criteria, and resumes the rule, the 100 prospects who previously matched the rule will be marked as unmatching the updated rule. This means that they will not receive any new actions from the rule, and any actions that were already applied to them will not be undone11. However, if the rule is set to repeat, the prospects who previously matched the rule can match the rule again if they meet the new criteria


NEW QUESTION # 137
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

Answer: C

Explanation:
According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form. Reference: [Salesforce documentation]


NEW QUESTION # 138
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?

Answer: A,C,E

Explanation:
Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat. Reference: [Social Posting], [Set Up Social Posting Connectors]


NEW QUESTION # 139
Form or Form Handler? I need total control over my form's appearance.

Answer: B

Explanation:
Form handlers give you total control over your form's appearance, since you can use your own HTML and CSS to design and style your forms1. Form handlers also allow you to use any custom or advanced features that Marketing Cloud Account Engagement forms may not support, such as file uploads, conditional logic, or complex validation3. Form handlers are ideal for web developers who want to have full flexibility and customization over their forms


NEW QUESTION # 140
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