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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Ad Studio10%- Paid media integration with Marketing Cloud
- Ad Studio capabilities and campaign alignment
Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      - Differentiate Einstein features and use cases
      Mobile Studio13%- MobileConnect and GroupConnect features
      - MobilePush and WhatsApp integration
      - Mobile messaging configuration and best practices
      Journey Orchestration15%- Integration with Datorama and Google Analytics
      - Journey design and best practices
      - Reporting and analytics for journeys
      Interaction Studio10%- Real-time personalization and interaction management
      - Cross-channel experience optimization
      Distributed Marketing2%- Centralized vs localized marketing management
      - Distributed campaign features and sending options
      Cross-Channel Strategy and Measurement15%- Multi-touch attribution and KPIs
      - Performance reporting and optimization
      - Channel selection and campaign planning
      Social Studio12%- Identity unification and data management
      - Social Studio functionality and configuration
      - Social customer service and engagement strategies

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q20-Q25):

      NEW QUESTION # 20
      What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

      Answer: A,B,C


      NEW QUESTION # 21
      What data is there in mobile connect demographics, select3

      Answer: A,C,D


      NEW QUESTION # 22
      In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

      Answer: C

      Explanation:
      Understanding Content Fatigue:
      * Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
      Einstein Content Selection and Fatigue Rules:
      * Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
      * Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
      Why Other Options Are Incorrect:
      * B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
      * C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.


      NEW QUESTION # 23
      Which three factors are analyzed for each subject line by Einstein Copy Insights?

      Answer: A,C,D


      NEW QUESTION # 24
      Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

      Answer: B


      NEW QUESTION # 25
      ......

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