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| Section | Weight | Objectives |
|---|
| Topic 1: Program Automation | 20% | - Program Canvas workflow design - Program testing and deployment - Multi-wave and triggered messaging
|
| Topic 2: Reporting and Integrations | 10% | - API and third-party integrations - Troubleshooting common issues - Standard and custom reports
|
| Topic 3: Campaign Management | 25% | - Creating and managing campaigns - Preference centers and forms - Message design and Responsys Personalization Language (RPL)
|
| Topic 4: Data Management | 25% | - Data imports, exports, and Connect integration - Profile lists and data model - Filter Designer and audience segmentation
|
| Topic 5: Account Administration and Setup | 20% | - Domain and deliverability setup - Security and access management - Account configuration and initial setup
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q69-Q74):
NEW QUESTION # 69
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- B. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- C. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- D. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- E. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
Answer: A,B,D
NEW QUESTION # 70
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. tracking-once
- B. tracking=first
- C. action=last
- D. action=once
- E. action=single
Answer: A
NEW QUESTION # 71
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
- B. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
- C. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- D. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
Answer: B
NEW QUESTION # 72
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)
- A. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
- B. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
- C. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
- D. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
Answer: B,C,D
NEW QUESTION # 73
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- C. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- D. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
Answer: A
NEW QUESTION # 74
......
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