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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 2: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 3: Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Define the capabilities of page actions - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Topic 4: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 6: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
>> Salesforce MC-201 Fragen Und Antworten <<
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239. Frage
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
Antwort: B,D
Begründung:
Once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement, two actions that can be taken are referencing the Opportunity in automation rules and viewing the Opportunity in Opportunity Reports. Automation rules are rules that run in the background and match prospects based on certain criteria and perform certain actions. You can use Opportunity fields as criteria or actions in automation rules, such as adding prospects to a list based on their Opportunity stage or updating their Opportunity amount based on their score. Opportunity Reports are reports that show the revenue generated by your marketing campaigns and the influence of your marketing activities on the sales pipeline. You can view the Opportunity Reports in Marketing Cloud Account Engagement to analyze the performance of your marketing efforts and optimize your strategy. Manually editing or deleting the Opportunity in Marketing Cloud Account Engagement are not actions that can be taken, as Marketing Cloud Account Engagement does not allow editing or deleting Opportunities. You can only edit or delete Opportunities in Salesforce, and the changes will sync back to Marketing Cloud Account Engagement. Reference Opportunities in Marketing Cloud Account Engagement Automation Rules Overview Opportunity Reports
240. Frage
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
Antwort: A,B,C
Begründung:
The three activities that can increase or decrease a score in the baseline scoring system are unsubscribed from email, webinar attended, and form submission. A score is a numerical value that indicates the level of interest or engagement of a prospect in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their activities, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. The baseline scoring system is the default set of scoring rules that Marketing Cloud Account Engagement provides, and you can customize it to suit your needs. The baseline scoring system assigns points to the following activities:
Unsubscribed from email: -100 points. This indicates that the prospect is not interested in receiving your emails, and reduces their score significantly.
Webinar attended: +50 points. This indicates that the prospect is interested in learning more about your products or services, and increases their score considerably.
Form submission: +50 points. This indicates that the prospect is willing to share their information with you, and increases their score considerably.
Other activities that can affect the score in the baseline scoring system are:
Landing page error: -10 points. This indicates that the prospect encountered a problem with your landing page, and reduces their score slightly.
Assigned to a user: +15 points. This indicates that the prospect is ready to be contacted by a salesperson, and increases their score moderately.
Email open: +1 point. This indicates that the prospect opened your email, and increases their score slightly.
Email click: +3 points. This indicates that the prospect clicked on a link in your email, and increases their score slightly.
Email hard bounce: -10 points. This indicates that your email could not be delivered to the prospect, and reduces their score slightly.
Email soft bounce: -5 points. This indicates that your email was temporarily rejected by the prospect's email server, and reduces their score slightl
241. Frage
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?
Antwort: C,D,E
Begründung:
Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat. Reference: [Social Posting], [Set Up Social Posting Connectors]
242. Frage
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
Antwort: C
243. Frage
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
Antwort: B
Begründung:
If business hours are enabled for an engagement studio program, any email steps will be executed only during the specified hours. If a prospect enters an email step outside of the business hours, the email will be queued until the next business hour. Therefore, if a prospect enters a Send Email step at 4:30pm on Friday, and the business hours are Monday-Friday from 10am-4pm, the email will be sent on Monday at 10am
244. Frage
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