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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Price:	200 USD
Real Exam Qty:	60-65
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Duration:	105 minutes
Exam Format:	Multiple-choice, Scenario-based, Multiple-select
Certificate Validity Period:	2 years
Available Languages:	English
Passing Score:	67%
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 6	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 7	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q151-Q156):

NEW QUESTION # 151
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. Enable visitor filters for all customers so opens are not tracked.
B. A Use the Open Rules Audit to remove opens as criteria in their automations.
C. Only send emails to prospects who do not use Apple Mail.
D. Disable open tracking within account settings.

Answer: B

NEW QUESTION # 152
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
C. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
D. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Answer: C

NEW QUESTION # 153
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Formula
B. Date/Time
C. Lookup Relationship
D. Text Area (Rich)
E. Date/Time
F. External Lookup Relationship
G. Geolocation
H. Time

Answer: A,C,D,F,G

NEW QUESTION # 154
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
B. The record that was last updated sets the field value for a synced prospect.
C. Only users with an Administrator user role will be able to change the prospect field value.
D. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.

Answer: B

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

NEW QUESTION # 155
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
B. Clear the "Do Not Email" field on the prospect record
C. Change the email address to a valid email address
D. Update the "Opt Out" field on the prospect record

Answer: B

NEW QUESTION # 156
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